BY TOLD: A BRAND ON THE QUEST TO MAKE ART PERSONAL

 

Inspired by the desire to make objects of art personal, the Berlin based cult label introduces one- of-a-kind wardrobe edits suited for the devoted collector. Intent on breaking down traditional barriers of space and time between Art and its beholder, the label brings a physicality to art that makes it intimate. Reinterpreting art with a needle, the brand applies centuries old embroidery handcraft to bring to life modern day artistic commentary in collectible, wearable form.

 

By Told edits have a strong unifying identity - never shy, always surpassing.  Instilling culture in the wardrobe, each signed limited edition piece celebrates individuality and recounts its story. The brand’s coined micro-collection model places embroidered each artwork at the epicenter, giving the iconic hand embroidery the center stage. Small batch limited edition releases underscore the label’s artistic signature. Marked by methodic craftsmanship, and thoughtful design, the heirloom pieces stand up to time, finished with carefully considered precious natural materials.

 

With great conviction the label puts the welfare of people and the planet at the fore. Ingrained in its DNA, the brand commits to responsible business practices, and pledges 5% of its revenue to charity. By Told pieces hold a strong inner identity and endorse a responsible supply chain. Learn more about our responsibility approach.

COLLECTOR’S COUTURE

art so vivid it is reincarnated, rising again

celebrated, cherished, revered

discovering observations of the uncasual 

interlacing artists and artisans 

celebrating individuality

adorning, gracing, bringing culture into our wardrobes

a festival to our eyes

a dance of the senses

sweeping us to spaces and creativity unknown 

stoking our imaginations and nourishing our intellect

a weaver of stories untold 

 

stories by told 

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art so vivid it is reincarnated, rising again

celebrated, cherished, revered

discovering observations of the uncasual 

interlacing artists and artisans 

celebrating individuality

adorning, gracing, bringing culture into our wardrobes

a festival to our eyes

a dance of the senses

sweeping us to spaces and creativity unknown 

stoking our imaginations and nourishing our intellect

a weaver of stories untold 

 

stories by told